ABOUT

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With a deep fascination for merging the British heritage aesthetics with the nuances of contemporary masculinity, Geordie Campbell approaches the art of design with a refreshingly playful eye. His creative process is characterised by an eagerness to draw inspiration from a myriad of sources, allowing him to weave together influences from history, culture, and modern life.

Campbell has an innate desire to explore classic garments that have stood the test of time—pieces that many of us recognise and cherish. However, his vision goes beyond mere homage; he seeks to reimagine and rework these familiar items into something entirely new and unexpected.

In this journey of exploration, Campbell embraces a diverse range of references, all while maintaining a distinct narrative that resonates with today’s audience. His work captures the essence of what it means to be masculine in the modern age, blending nostalgia with a forward-thinking sensibility that invites wearers to express their unique identities through fashion. Each collection is a testament to his belief that clothing can be both a tribute to the past and a canvas for future creativity, whilst keeping everything ultimately wearable.

Graduating in Fashion Design from Leeds Art University, and with tenures at Très Bien, S.S. Daley and Anya Hindmarch under his belt, the designer founded his eponymous label in 2023.