Continuing on with the idea of heritage, Campbell’s vision with his AW24 collection ‘Happy Families’ was to accentuate the feeling of familial pride. With heavy reference to the childhood game ‘Happy Families’, Campbell wanted each look to proudly represent their dynasty, be it through colour, fabric and mood.

In the Farmer’s outfits, you can see a reference of the tyre tracks from the SS24 collection ‘Farmer’Wife’. The Florists have a juxtaposing mix of thick workwear fabric with a hint of dainty sheer organza. Finally the Tailors show a more flamboyant, flared family dynamic. The gathered lilac tulle present in three out of the four family members, the puffed bloomers, and tied bows epitomise their ostentatious attitude.